Driving School Your Step.

rijschoolyourstep.nl

Design.

The design for this client was priority number 1.

Therefore many feedback rounds were held to create the perfect design for both youth and parents.

After choosing the colour blue we looked for recognizable elements. As a distinctive feature we selected diagonal stripes, which you can see in the car design as well as in the website’s header and footer.

Lesson car.

The most important element is the car – it had to stand out dramatically.

To achieve this we chose high‑contrast colours: dark blue with white.

The entire roof and rear of the car are blue; the logo appears on the side and rear.

A lesson car also has a training sign. We deliberately made it white to create a strong contrast with the blue roof. Instead of a phone number on the roof sign, the logo is printed there for better recognisability – a logo or name is easier to remember than a phone number.

Website.

The website features many photos to make it appealing to young people. In addition to images, important sections are set at a diagonal angle to bring the recognizable style onto the site.