Google Business Account Setup: Step‑by‑Step Guide

A Google Business Account (Google My Business) is essential for better online visibility. It helps customers find your business on Google and Google Maps. In this guide we walk you through the process of creating and optimally configuring a business account.

Step 1: Go to Google My Business

Visit the official Google My Business page and click “Get started”. Make sure you are signed in with the Google account you want to link to your business.

Step 2: Enter business information

To register your business correctly, you need to provide the following details:

• Business name: Use the official name that customers recognise.

• Business category: Choose the category that best matches your activities.

• Address: If you have a physical location, enter it. No physical office? You can set a service area instead.

• Contact details: Add your phone number and website for better reachability.

Step 3: Verify your business

Google must verify that you are the owner of the business. Verification can be done in several ways:

• By mail: Google sends a postcard with a verification code to your business address.

• By email: If available, you receive a verification code via email.

• By phone: Some businesses can verify by phone.

Without verification your business profile will not appear in Google Search or Maps.

Step 4: Optimise the profile

After verification you can optimise your Google Business Account. This boosts your visibility in search results.

• Business description: Briefly explain what your business does and which services you offer.

• Images: Upload professional photos of your premises, products or services.

• Opening hours: Enter your regular and holiday opening times accurately.

• Additional contact options: If possible, add WhatsApp or an extra phone number.

Step 5: Manage and respond to reviews

Reviews are crucial for your online reputation. Encourage customers to leave feedback and respond actively.

• Positive reviews: Thank customers for their feedback.

• Negative reviews: Respond professionally and try to resolve the issue.

Step 6: Analyse and optimise

Use the insights from Google My Business to see how customers find your business and how they interact with it.